My Clear Image, Social Media Secretes to the Algorithm
SOCIAL MEDIA SECRETES TO THE ALGORITHM
At the end there will be a “Hands on Workshop” to help you with any social media issues.
This program meets the standards for curriculum guidelines in dental education for dental professionals.
DATES: October 11-12 2024
Class #304- My Clear Image,
Social Media Secretes to the Algorithm
3:00pm-5:00pm 2 CE
In this course participants will learn how to:
1. How to leverage organic social media algorithms to enhance online visibility without paid ads.
2. Strategies for involving the entire dental team in social media activities, making it a collaborative and more successful endeavor.
3. Best practices for crafting engaging posts that resonate with current and potential patients.
4. Guidelines on what types of content to post and what to avoid to maintain professionalism.
5. The role of AI tools in creating effective social media content for healthcare providers.
6. The differences between organic social media management and paid advertising, including the benefits and limitations of each.
7. Practical tips for monitoring and adjusting social media strategies based on analytics and feedback.
Topics Discussed:
1. Understanding Organic Social Media Algorithms
2. Fostering Team Involvement in Social Media Efforts
3. Effective Content Creation:
What to Post and What Not to Post
4. Utilizing AI for Enhanced Social Media Management
5. Organic vs. Paid Social Media: Choosing the Right Strategy for Your Practice
Participation:
- This course is for anyone who wants to master their social media image.
- This course is geared to the Doctor, Office Manager, and Clinical Staff.
- A successful Social Media Image is highly dependent on the Doctor’s input into the process and the staff’s knowledge of the office's expected procedures.
speaker
Galina Ippolito
Galina Ippolito stands as a seasoned expert in the marketing and social media field, boasting over 15 years of dedicated experience. As the visionary founder and owner of My Clear Image, Galina has pioneered strategies that emphasize long-lasting organic social media presence over transient advertising. Her company’s mission is centered on ensuring that a brand’s online image authentically represents its core values, making a real impact on the way patients and clients perceive and interact with businesses online.
Galina's professional journey took a significant stride forward when she began shaping the social media landscape for Pinhole Academy. Over her extensive five-year collaboration with the academy, she honed her skills in targeted social media strategies that significantly enhance online engagement and conversion rates. This role not only solidified her expertise but also underscored her commitment to elevating educational standards through effective social media use.
Under her leadership, My Clear Image has achieved remarkable milestones, including the development and sale of over 3,000 social media manuals tailored specifically for dental offices. These manuals have become essential tools for dental professionals seeking to enhance their digital presence and patient interaction.
Currently, Galina and her team manage the online personas of over 100 active dental offices. Her approach is not limited to dentistry, as her expertise extends to assisting other healthcare professionals and legal experts in establishing a compelling online presence. This broad client base benefits immensely from her team’s proficiency in navigating the complexities of social media algorithms and creating content that resonates with diverse audiences.
Galina Ippolito
